Retailing the Dermalogica Way

Do you feel awkward when the subject of retailing is mentioned? Uncomfortable with the hard sell? Ditch the scripted sales patter and experience retailing: the dermalogica way. No selling required, just pure education and hands on interaction to achieve the best skin your customer has ever experienced. An authentic discussion to learn about your customers concerns and skin care goals leads to education and advise from you the expert. This refreshingly educational approach to retailing creates a no-pressure zone that puts the customer back control of their buying decisions. Build your confidence and strengthen your communication skills. We will show you how to – • Discover critical clues through Consultation and Face Mapping® • Strengthen client trust and loyalty with practical advice alongside product prescription • Tailor your recommendations to suit all budgets and lifestyle • Emphasize the skin benefit of different product categories • Use the Skin Bar® concept for hands on play time • Close the sale without feeling uncomfortable Our practical approach is easy to implement, and suitable for all business environments and all levels of Professional Skin Therapist experience. Don’t sell – tell… it’s as easy as that!